Users will soon have a updated setting that enables them to cut down on the quantity of artificial intelligence-produced media appearing in their timelines. This move comes as the company announced that it currently hosts more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a global launch. This shift comes amid a rise in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately a tenth of the fastest-growing video streams on another major platform only show clips produced artificially. A considerable share of this content is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often nonsensical or dreamlike.
Our research shows that numerous viewers like content made with AI tools, from computer-generated images to science explainers, and we want to offer the community the ability to adjust the amount of that, according to their own preferences,” stated a spokesperson.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its app tagged as artificially created. Overall, in excess of 100 m videos are uploaded to the app every day, making clips made by AI a limited part of its total content library.
User Control Features
Members will be able to reduce or increase the amount of artificial media they see by opening the “manage topic” option in the platform and selecting AI-made media. Other topics that are already be adjusted under the filter cover news, style, beauty, and choreography.
Content Labeling and Policies
TikTok’s guidelines require users to tag convincing AI-made content, and it bans dangerous deepfakes of celebrities or crisis events. Any believable artificial content that is not labeled can be removed under its user guidelines.
In addition, the platform will henceforth attach an “AI-made” watermark to content made using its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This step is aimed to help prevent users from trying to evade the labeling process.
Educational Initiatives
TikTok is furthermore launching a $2m AI literacy fund for specialists and organizations to produce informative material about ethical AI use. This program will benefit charitable organizations dedicated to educating coding and technology.
Platform Protection
TikTok has supported its moderation strategy, amid controversy over intentions to cut jobs for a large number of content moderators in the United Kingdom. The company is expected to reduce hundreds of positions in its content moderation team in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by machine-led review.
A trust and safety lead clarified that human moderation would remain essential, but automated tools can protect employees by removing the most harmful content ahead of it is viewed by people. The company reported a significant reduction in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
